Creative thinking can turn even the most ardent adversaries into allies. Such was the case at Martis Camp, a resort community located north of Lake Tahoe. When a coalition of environmental groups filed lawsuits to block further development in Martis Valley, we and our long-time partners, Highlands Group, negotiated a global agreement with the groups that settled the suits. Our agreement created a long-term revenue stream for the Martis Fund, a non-profit organization that supports programs to conserve open space, manage wildlife habitat, and promote workforce housing. The trust we earned with the local community made it possible for us to build the ski run that connects Martis Camp to the North Star Ski Area – now a major source of value in the community.
18-hole golf course and putting course
Family barn and concert venue
Direct ski access to North Star
Fitness and spa facilities
Lake Tahoe beach club
Extensive trail system
Negotiated accord with environmental groups
Created The Martis Fund
It doesn’t have to be a big idea to make a big impact. For instance, during the initial phases of development, we and our Highlands partners wanted to introduce an element of surprise – something to demonstrate to our audiences that this was going to be more than a typical subdivision. So we created the Lost Library – a small, charming cottage hidden in the woods, dedicated to the free exchange of books. Now an iconic feature of Martis Camp, it provided three intriguing clues about this new community: First, it prefigured the contemporary, mountain-style architecture that would come to characterize the homes here. Second, it activated the trail system to the library through the trees. And third, it signified the experiential place-making philosophy at the heart of Martis Camp.
Martis Camp has become one of the most successful second home communities in the country.
“To me, Pacific Ventures has that sort of ready-to-go industry expertise. We were able to throw any problem at them and they are able to jump all over it.”
Eric Hoffman, Senior VP, Lehman Brothers Holdings Inc.